Article 10310

Title of the article

 CONSUMPTION OF REGIONAL BRAND PRODUCTS BY PENZA RESIDENTS

Authors

Golubovskaya Olga Leonidovna, Postgraduate student, Penza State University, golubovskajaolja@mail.ru

Index UDK

316

Abstract

The article presents the results of the author's research of consumer’s behaviour of Penza region, the analysis of the relation degrees of consumer’s adherence to local brands is carried out.

Key words

a brand, region, consumer preferences

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Дата создания: 11.09.2014 10:22
Дата обновления: 12.09.2014 10:37