CONSUMPTION OF REGIONAL BRAND PRODUCTS BY PENZA RESIDENTS

Golubovskaya Olga Leonidovna, Postgraduate student, Penza State University, golubovskajaolja@mail.ru

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The article presents the results of the author's research of consumer’s behaviour of Penza region, the analysis of the relation degrees of consumer’s adherence to local brands is carried out.

a brand, region, consumer preferences